Three stages. Commit to one at a time.
Automation projects fail in a predictable way: a large scope agreed before anyone knows what the work is worth, then months of building against a target that moved. This is arranged so you know the number before the expensive commitment, not after.
Find out where the hours actually go.
A conversation and a look at how the work happens now. Not the process as documented, the process as performed. What gets re-typed, what gets chased, what gets asked twice, what gets sent outside and paid for per unit.
You get a written assessment: the candidates, what each is worth per month, and what each would cost to build. Every line has a number against it, so the decision is arithmetic rather than instinct.
Worst case, you walk away knowing exactly what your current process costs you every month, and which product already fixes it.
30 min
First call
No charge, no obligation
One system, scoped tightly, against a stated success condition.
Before anything is built we write down what “working” means in a form that can be checked: a number, a behaviour, a thing that either happens or does not. Scope creep is what turns a four-week build into a six-month one, and a fixed success condition is the only reliable defence against it.
The system is built on your accounts and integrated with the tools you already pay for. You see progress as it happens rather than at a reveal. When it is handed over, you are shown how it works, the mechanism and not just the buttons, because a system you cannot reason about is a dependency rather than an asset.
01
Build at a time
Yours is the only one running
Kept working as the business changes.
A deployed system is not finished. Suppliers change, prices move, the calendar system gets swapped, a new product category appears. Ongoing work is monitoring, adjustment and the small extensions that keep the thing accurate.
Monthly and cancellable any time. No twelve-month term, no lock-in, and no dependency on us to understand your own system: it keeps earning more than it costs, or you stop paying for it.
Monthly
Ongoing terms
Cancellable
It runs on your accounts and your data. If you stop paying us, the system stays exactly where it is and keeps working.
How we decide what is worth building.
The most expensive mistake in this field is paying to have something custom-built that a hundred-pound-a-month product already does better, because it has been refined against thousands of businesses instead of one.
So before we propose anything, it has to sit in one of five categories. If it doesn’t, you get the product name and a link on the call, and you keep the build budget.
- Unstructured input. Speech, documents, photographs, free text. Anything a form cannot capture.
- Judgement, not rules. The right action depends on context that changes. A rules engine would need a branch for every case.
- Data you own but cannot read. It exists in your systems and no report gets it out in a usable shape.
- An artefact that didn’t exist. The output is written or created, not merely moved from one place to another.
- Compliance. The work has to be provable after the fact, not just done.
Reminders · chasers · review requests · rotas · booking portals · email autoresponders. Jobber, Fresha, Xero, Deputy and ManyChat sell these as features. We will tell you which one fits.
What we ask of you, and what you can hold us to.
From you
Access and a straight answer
- Access to the systems the build has to touch.
- One person who can make a decision without a committee.
- An honest description of the current process, including the ugly parts.
- A view on what the problem is actually costing you.
From us
A stated position, in writing
- A defined success condition before any building starts.
- The cost, and what it is being weighed against.
- Named assumptions, flagged as assumptions rather than buried.
- A straight answer on whether to build, including when the answer is to buy instead.
Start with the number.
Thirty minutes, no charge. You leave knowing what the work costs you now and what it would take to get it back.